Golden & VGM Announce New Alliance

Golden Technologies proudly proclaims they are making huge strides toward changing the DME Industry. This change has now been solidified, as effective February 1, 2016, Golden officially partnered with the industry’s largest Member Services Organization and advocates of this change, the VGM Group. “It is with extreme honor and excitement that Golden Technologies announces today they are reuniting with retail giant, the VGM Group. This strategic alliance combines forces to focus the DME industry on maximizing retail sales. Ultimately, this partnership will be instrumental in leading the industry’s dependency away from the reimbursement model,” said Richard Golden, President and CEO of Golden Technologies. “Until recently, the DME model was focused primarily on reimbursement and acquisition costs.  However, it has been proven that the most effective DME model is all about showing retailers the critical importance of focusing on selling price,” said C.J. Copley, Executive Vice President of Sales and Marketing at Golden Technologies.  “By focusing on business process modeling for retail, including bundling sales, GMROI, revenue per square foot, daily customer traffic, and cost per sales, retailers can increase the average ticket selling price” Copley continued. This partnership includes a nation-wide training tour extravaganza, the Heartland Conference that will be held in June, and most importantly – the joining of efforts between Golden Technologies’ branding success and VGM’s lucrative merchandising models.  “For years both VGM and Golden have been actively working toward achieving similar goals in areas such as retail marketing and training, so this partnership just makes sense,” said Jason Davis, Vice President of Sales at Golden Technologies. “For 30 years, VGM has developed relationships to strengthen the offerings and business solutions available for our vendor partners and members alike,” said Clint Geffert, president of VGM & Associates. “We look forward to this new partnership with Golden Technologies to further enhance retails solutions for our members.”
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