Social Media: Make It Part of Your Marketing Toolbox – By Chris Carroll

Social media isn’t just for keeping up with friends and family anymore, or just updating your professional profile. It’s an extremely powerful and important marketing tool. As a home medical equipment retailer, being social is a way for you to be part of your local community and let them know you’re there for them when they need help the most- with product knowledge and compassion. Here are tips for getting results from your social media marketing strategy: CREATE VISUAL CONTENT No matter which platform you use, it’s important to create content that catches someone’s attention and includes a call to action. You’re more likely to click on something when there’s a great image that draws you in. Take photos of the events you hold or new products you are selling and share them to promote awareness. Make sure to add video to the mix. It’s easy with smartphones, to capture moments or do a walk-through of your showroom to feature product lines. BUILD RELATIONSHIPS Your goal is to build real relationships with people in your community. These may be past customers who love your products and appreciate your help in selecting them. Or they may follow you because they heard you have a lot to offer in their area- like value and knowledge. Connect with them to create a great foundation and keep them coming back or become a first-time customer. LISTEN Followers who are customers may interact with you and post about their experience. Listen and respond to these posts to show you care. Help provide solutions where needed or thank a happy customer for their vote of confidence. You can turn customers into brand ambassadors! BUILD YOUR BRAND Being authentic is vital in social media engagement. Focus on making a lasting impression with genuine content. Your brand should be consistent and reflect the culture of your business. CONSIDER PAYING FOR ADVERTISING Social media is more than organic engagement. It’s being used more frequently for paid marketing. Don’t be afraid to pay for reach and clicks- it might be a good investment for you. PAY ATTENTION Watch how people share your content. Are they sharing an announcement about an open house you’re planning? There is nothing better in marketing than word-of-mouth advertising. SHARE, SHARE, SHARE One of the easiest things you can do is share our posts on all social media platforms at just the touch of a button.
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