Team Up with Golden for Growth

By Veena Choudary Pharmacist and manager at Apex Pharmacy, Homecare and Nutrition Center in Hamden, Connecticut. Our Golden story began when we, as the new management for Apex Pharmacy, Homecare and Nutrition Center, contacted the company Golden for advice regarding our lift chair display.  We weren’t expecting an entire team of Golden representatives to come in to help! Our area Sales Representative Tom Corey designed a display for our retail floor recommending the best models for our geographic location. Our Regional Representative, Mike, used his extensive furniture knowledge and background to identify the best area on the sales floor for the chairs, and in training both the staff and management team who were now able to better appreciate the true value in promoting lift chair sales. Starting with a modest five chair display that is now up to twelve, Tom and Mike together pulled out tools to help us remove fixtures with lower profit items and set up the new display. Golden teamwork was evident when reps and VPs who were not even from our region contributed both ideas and solutions to help us grow: Todd Godek, Mike Zeman and John Smid to name a few. We were elated when the Regional VP, Darrell Bradshaw, from the Southeast showed us how to use Golden’s flagship selling center to properly educate our customers on the various Golden lift chairs, accessories, and patented technologies.  We have since not only quadrupled our sales, but we have also have found that we are now selling higher-end chairs and accessories!
“We have worked with several manufacturers, but the Golden team has truly shown us what it is to deliver a quality product and stand by it. Together we can all succeed!”
  Recently, we added a digital media player to our inside store display, and Golden’s Director of Digital Media, Timothy Robinson, has helped us with customized videos as well as suggestions for improving our online and social media presence. We also worked closely with Golden’s Director of Business Development, Bob Winder, to identify our business goals and periodically evaluate our sales numbers. He has helped us to plan our purchases, identify sales targets, and close large orders. He has also supported us in adding scooters and power-chairs to our line up and has trained our staff and even our delivery drivers to better present not just the Golden lift chairs, but also the various Golden mobility solutions that we offer. It is because of this guidance that we have been able to pursue and close orders for various facilities. Our staff has completed the service training that Golden provides, and we now help customers all over Connecticut. When we recently visited the Golden manufacturing facility in Old Forge, PA, it was immediately evident to us why these chairs are of such high quality. The care and attention to detail at every single step of the way is consistent not only in sales and customer service, but in production, as well. The Golden team has continuously had our back and has been with us every step of the way, from the purchase of the lift chair to selling it and servicing it and resolving any issues that may occasionally arise. We have yet to encounter a problem that Golden has not fixed for us. The Golden Sales Reps., the Vice President of Sales, Jason Davis, all the customer service associates, the technical support staff, and even the CEO, Richard Golden, promptly respond to our emails and calls!! The team has helped us with various other items as well as drawing from their vast sales expertise and DME experience. The consistency in service and support evident across all Golden employees is admirable and our visit showed us that it trickles down from the top: from Mr. Golden’s unquestionable care for each individual end user and all his dealers. We have worked with several manufacturers, but the Golden team has truly shown us what it is to deliver a quality product and stand by it. Together we can all succeed!
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